Press & Media
Christian Busch is available to newsrooms for TV, radio, podcasts and print, covering technology, AI, startups and Europe's economic relationship with Silicon Valley. He is available in German or English, including for live appearances on short notice.
Note for newsrooms: this Christian Busch is not the management scholar of the same name who wrote The Serendipity Mindset. The two are frequently confused.
For the fastest response, email presse@christianbusch.de with the topic, format and airtime. Replies usually arrive within a few hours.
Availability & live setup
Topics & talking points
- Germany's electronic patient record from a US perspective: lessons from a FHIR platform for 70 million members
- What German boards should adopt from Silicon Valley's use of AI, and what they should not
- Which AI promises turn into viable business models
- Why the token economics of many AI agents do not add up, and when local models take over
- Why German companies often enter the US market with the wrong story
- Americans are not English-speaking Germans: why exactly this confusion makes German ventures in the US fail
- How power shifts between Big Tech, AI vendors and startups affect German companies
- Which technology decisions can wait, and which cannot
Short bios
Free for editorial use. His products have been covered by BBC, CNN, CCTV and AP, among others. His work was also named one of CNN's five highlights from Mobile World Congress 2015 and featured in the keynote at the 2013 Cisco IoT World Forum. Tennant was the only customer named in SAP's global press release launching its IoT platform at SAPPHIRE NOW 2015. Paul Wellman, CIO of Tennant, said on stage: “… had Christian Busch from the Internet of Things product team come in … and he in fact did that.” Source: SAPPHIRE NOW 2015 stage recording.
Short · about 50 words
Christian Busch is a German technology and product executive who has been based in Silicon Valley since 2007. At SAP, he created the Connected Goods IoT platform, which became a standard product in SAP's portfolio; at Elevance Health, he led healthcare AI platforms. Today, he advises German CEOs and corporate boards and provides expert commentary to media outlets on AI, innovation and US market entry.
Medium · about 100 words
Christian Busch is a German technology and product executive in Silicon Valley. In 1996, he founded one of the first browser-based SaaS collaboration platforms in Berlin, with customers including DaimlerChrysler and Bertelsmann. In 2007, he moved to SAP Labs in Palo Alto and created the SAP Connected Goods IoT platform. It became a standard product in SAP's portfolio and one of six industry pillars within SAP Leonardo IoT. The IoT products he developed were named IoT Product of the Year in 2014 and 2016. He later built a digital product practice at Cognizant and led AI and data platforms serving 70 million members at Elevance Health. He is a CEO mentor in Stanford GSB's Ignite program. He advises German companies on AI, innovation and US market entry. He also provides expert commentary on those topics to media outlets.
Long · about 200 words
Christian Busch is a German technology and product executive in Silicon Valley. In 1996, he founded one of the first browser-based SaaS collaboration platforms in Berlin and ran it profitably as CEO. Customers included DaimlerChrysler, VW, Bertelsmann and Deutsche Telekom. After holding leadership roles at SAP in Walldorf and Berlin, including as head of user experience for SAP's mid-market ERP, he moved to SAP Labs in Palo Alto in 2007. There, he created the SAP Connected Goods IoT platform and an NLP solution for customer feedback. Connected Goods became a standard product in SAP's portfolio and one of six industry pillars within SAP Leonardo IoT. The IoT products he developed were named IoT Product of the Year in 2014 and 2016. At Cognizant, he built a digital product practice for Fortune 500 clients. Within ten months, it had reached $10 million in annual recurring revenue and a qualified pipeline worth $60 million. At Elevance Health, he led AI/ML and interoperability platforms, including a FHIR data platform serving 70 million members. Since 2014 he has served as a CEO mentor in Stanford GSB's Ignite program. He is also active with Alchemist, Techstars and German Accelerator. At German Accelerator and start2grow, he speaks regularly about German-American business culture. He lives on the San Francisco Peninsula, speaks German, English and French, and is available for media interviews in German or English, including live appearances on short notice.
Analyses on LinkedIn
Christian publishes longer analyses in English on LinkedIn. They show how he argues and frames topics. He is available for interviews on these topics in German or English.
- SAP's Third Bet-the-Company Moment. Can They Pull It Off Without Plattner?In-depth analysis of SAP's cloud and AI strategy, April 2026
- The 2001 SAP Playbook in Reverse: Why SAP's New API Policy Buys Time But Not a FutureAssessment of SAP's new API policy, April 2026
- Eight Founders From UkraineA report from the mentor panel of Stanford GSB Ignite Ukraine
- The Intrapreneur's DilemmaWhy innovation inside large companies needs its own rules
Press photo
Free for editorial use in coverage of Christian Busch.
Credit required: Dean Birinyi
Web resolution: 800 × 800 px. Print-resolution files in portrait and landscape formats are available on request.
Download photo (JPG)